The problem
Roofing companies spend heavily on Facebook and Google ads, but many send that paid traffic to slow, cluttered pages. On a phone, a page that takes 8–10 seconds to load loses many visitors before they ever see the offer.
We wanted a page that opens quickly on a phone and turns ad clicks into quote requests.
What we did
The page has one job. The headline repeats the ad's promise ("A new roof in just one day"), trust signals sit right under it, and the quote form is visible without scrolling.
The form asks for only three things (name, phone, ZIP), with a large tap-to-call button for people who'd rather talk.
What's in it
Look & feel
Colour palette:
#12355b
#f5b700
#1e4b7e
#ffffff
Tools: Framer · Lead form integration · Meta Pixel & Google tag (conversion tracking)
What it should achieve
More quote requests from the same ad budget, because fewer visitors give up on a slow or confusing page.